Modern art/contemporary art is hugely diverse. The fact that modern art consists of a magnitude of different sub styles such as Abstract art, Op art, abstract Expressionism, Surrealism and many more. This is a good indication that modern art is accessible to a wide audience.
Modern art has taken off in a big way and the trend for the love of modern art kicked off in the early 20th century and really became huge in the 1960s when Andy Warhol popularised the idea that art and in particular 'modern art' should be accessible in the same way as pop music is accessible, with particular emphasis on modern art being available to the non-elite.
These days Modern Art is incredibly accessible to the masses and its not poor quality modern art either. Top quality Modern art is available for prices from £120/$200+. For this price you can purchase an excellent original piece of modern art that's been painted on canvas and can be as large or as little in size as you like. You no longer have to spend a minimum of £1000/$1700 to get a really good quality piece of modern art.
The accessibility of modern art at low prices has been emphasised by the increase in internet usage and as a result there are quality online modern art galleries. The fact that Modern Art can cater for practically any individual's taste means that it is the perfect gift.
With the wide range of Modern Art available these days and the fact that a modern art painting will look perfect with any interior (old or new) means that Modern Art is the perfect gift for weddings, birthdays, anniversaries and other special occasions. Plus modern art still gives the 'WOW!' effect due to modern art's ability to be truly amazing to the eye!